think strategy
think purposefully
think purposefully

Smithink partners with organizations intent on tackling challenges that require deep strategic thinking and actionable plans. Here are some key projects that provide a snapshot of the depth of our experience and expertise.

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  • Indianapolis Zoo

      • Strategic Plan Development and Implementation
      • Brand Definition and Style Guide Creation
      • Messaging Strategies
      • Consumer Research
      • New Exhibit High Concepts
      • Owner's Representative and New Exhibit Development
      • Revenue Strategies
      • Executive Producer of two new Dolphin Presentations
      • Special Events Development

  • Biltmore

      • Strategic Roadmap for the Guest Experience
      • 10 year Visioning
      • Business Process Improvements
      • Guest Ticketing Process Improvements

  • Missouri Botanical Garden

      • High Concept Development
      • Strategic Planning
      • Brand and Product Portfolio Strategy
      • Brand Positioning
      • Holiday Lights Special Event Strategy, Creative Development and Production
      • Timed Entry and Cueing Strategies

  • Georgia Aquarium

      • Guest Experience Audit and Roadmap for Improvements
      • Messaging Strategy
      • Capacity Utilization Study
      • Timed Entry and Pricing Strategy
      • Owner's Representative for new Ticketing Services Provider RFP Process

  • The Florida Aquarium

      • Product Portfolio Assessment
      • Long-term Partnership Strategy
      • New Business Development
      • Master Planning
      • High Concept Development

  • Nickelodeon Recreation

      • Nomenclature Strategy
      • Brand Portfolio Strategy
      • Brand Experience Standards Handbook
      • Brand Training Handbook
      • Guest Service Training Program (for licensing partners world-wide)

  • Cleveland Botanical Garden

      • Strategic Plan Development and Implementation
      • Business Plan Development
      • Revenue Strategies and Modeling
      • Brand Definition and Relaunch
      • Brand Expression Guide
      • Website Relaunch
      • Master Planning
      • Special Events Strategy, Creative Development and Production
      • Executive Producer Services
      • Product Portfolio Strategy
      • Owner's Representative for New Exhibit Development
      • Consumer Research

  • Frazier History Museum

      • Strategic Plan Development
      • Product and Exhibit Strategy
      • Capital Planning
      • Owner's Representative for Capital Improvements
      • Owner's Representative for New Exhibit Development

  • Bass Pro Shops

      • Capacity and Through-put Analysis for Wonders of Wildlife Aquarium and Gallery
      • Guest Wayfinding and Messaging

  • Zoo Atlanta

      • Master Planning
      • Capacity and Through-put Analysis

  • Washington University, Olin Business School

      • Strategic Business Plan Development
      • Long-term Strategic Planning
      • Brand Definition
      • Target Audience Research

  • Holden Arboretum

      • Strategic Plan Development

  • Discovery Cove

      • Strategy Development
      • New Brand Creation and Launch
      • Experience High Concept Creation
      • Business Strategy
      • Executive Producer of Guest Experience
      • Nomenclature Strategy
      • Marketing Positioning
      • Advertising Creative and Media Strategy

  • SeaWorld Parks & Entertainment

      • International Brand and Product Expansion Strategy
      • Brand Portfolio Strategy
      • Nomenclature Strategy
      • Show Executive Production
      • Consumer Research Strategy
      • Brand Development and Brand Extension Strategies
      • New Product Development Strategy
      • New Attraction High Concepts Development
      • Mobile Interactive Creative Strategy
      • New Brand Creation

  • White River Gardens

      • Strategic Planning
      • Brand Redefinition
      • High Concept Development
      • Master Planning
      • Consumer Research

  • Fort Wayne Children's Zoo

      • High Concept Development
      • Realm Strategy

  • Des Moines Arts Festival

      • Strategic Planning

  • State Fair of Texas

      • Product Portfolio Strategy
      • Brand Positioning Strategy
      • Brand Extension Strategy
      • Target Audience Assessment

  • Water Park Feasibility Study

      • Market Appeal
      • Competitive Positioning
      • Business Strategy
      • Revenue Modeling