think strategy
think purposefully
think purposefully

Smithink partners with organizations intent on tackling challenging issues that require deep strategic thinking & actionable plans. Here are some key projects that provide a snapshot of the depth of our experience and expertise.

What issue would you like to tackle next?

  • Cleveland Botanical Garden

      • Strategic Planning & Implementation
      • Business Plan Development
      • Revenue Modeling
      • Brand Definition & Relaunch
      • Brand Expression Style Guide
      • Website Relaunch
      • Master Planning
      • Product Portfolio Strategy
      • New Attraction High Concepts
      • Consumer Research

  • The Florida Aquarium

      • Product Portfolio/Partnership Strategy
      • New Business Development
      • Master Planning
      • High Concept Development
      • Consumer Research

  • Indianapolis Zoo

      • Strategic Plan Development & Implementation
      • Visual Style Guide Creation
      • Brand Promise Definition
      • Consumer Research
      • New Exhibit High Concepts
      • Owner's Representative/New Exhibit Development
      • Revenue Strategies

  • White River Gardens

      • Strategic Planning
      • Brand Redefinition
      • High Concept Development
      • Master Planning
      • Consumer Research

  • SeaWorld Parks & Entertainment

      • International Brand & Product Expansion Strategy
      • Brand Portfolio Strategy
      • Nomenclature Strategy
      • Show Executive Producer
      • Consumer Research Strategy
      • Brand Development & Brand Extension Strategies
      • New Product Development Strategy
      • New Attraction High Concepts
      • Mobile Interactive Creative Strategy
      • New Brand Creation

  • Missouri Botanical Garden

      • High Concept Development
      • Strategic Planning
      • Product Portfolio Strategy
      • Brand Positioning

  • Discovery Cove

      • Strategy Development
      • Experience High Concept Creation
      • Business Strategy
      • Executive Producer of Guest Experience
      • Brand Creation & Launch

  • Nickelodeon Recreation

      • Nomenclature Strategy
      • Brand Portfolio Strategy

  • Washington University, Olin Business School

      • Brand Definition
      • Target Audience Research

  • Fort Wayne Children's Zoo

      • High Concept Development
      • Realm Strategy

  • Des Moines Arts Festival

      • Strategic Planning

  • State Fair of Texas

      • Strategic Planning
      • Brand Positioning Strategy
      • Brand Extension Strategy

  • Water Park Feasibility Study

      • Market Appeal
      • Competitive Positioning
      • Business Strategy
      • Revenue Modeling